Onlookers in cities and towns including London, Cambridge, Birmingham, Newcastle, Nottinghamshire’s Newark, Liverpool, Brighton, Scotland’s Falkirk, Chester, Derry, Northampton, Isle of Man’s Douglas and Cornwall’s Bodelva were treated to stunning pink illuminations to help raise awareness of wear it pink, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.

A mixture of the nation’s beautiful historic and more modern landmarks including The University of Cambridge’s Corpus Clock, HMS Belfast, Selfridges Birmingham, Trafalgar Square fountains and 20 Fenchurch Street’s Sky Garden (Walkie Talkie) shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, which takes place today (Friday 23 October).

Other landmarks across the UK included The Eastgate Clock – Chester, Derry Offices of the Derry City and Strabane District Council – Northern Ireland, The Falkirk wheel – Scotland, Brighton Wheel, London’s Tower 42, Granary Square Fountains at King’s Cross, Newark Castle – Nottinghamshire, Gateshead Millennium Bridge – Newcastle, Isle of Man’s Tower of Refuge, Port of Liverpool Building, Avon Cosmetics HQ – Northampton and Cornwall’s Eden Project and St Michael’s Mount.

2015 marks a special year for wear it pink, having raised an incredible £27million since it began in 2002 .The event is now launching for the first time for new charity Breast Cancer Now – formed from the merger of Breast Cancer Campaign and Breakthrough Breast Cancer – and it’s bigger and pinked than ever!

Breast cancer is the most common cancer in the UK – around 1,000 women will die from breast cancer this month in the UK alone. Wear it pink encourages everyone to wear something pink and make a donation during October’s Breast Cancer Awareness Month. Every penny raised means our incredible researchers have the support they need now to create a future where no one dies from breast cancer. 

It’s not too late to join the hundreds of thousands of supporters who are raising money for wear it pink – simply text PINK to 70444 and give £3 to help Breast Cancer Now fund life-saving research*.

For more information, visit wearitpink.org