There have been almost 2000 requests to register domain names, such as .insurance, .online and .music.

Organisations have paid the Internet Corporation for Assigned Names and Numbers (Icann), £118,000 per application, and they will be charged $25,000 per year to keep the domains.

The full list of approved applications to replace the current 21, will be announced on Tuesday. However, not every application will be successful.

The organisation has confirmed it received 1930 applications, with 884 from the United States alone.

There were 40 applications from the UK, 675 from Europe, 303 in Asia and 17 in Africa.

Icann added 166 were for domains not in the Latin alphabet, for example by organisations in China. Non-profit domain name organisation Nominet said it had applied to run new domains including .wales and .cymru.

Google has confirmed it applied for the domains .google, .youtube and .lol.

A resolution process will be implemented in the case that two or more organisations apply for the same domain. This process could take months.

Lesley Cowley, CEO of Nominet, said: “New top level domains represent a major change in the landscape of the internet, and clearly more now needs to be done to raise awareness of the issues and implications for all internet users across Britain.

“Businesses need not panic if they haven’t yet considered them, but they should certainly watch developments, and develop a clear policy before the changes take place in 2013.

“In the meantime, having an established, trusted country code – such as domains ending in .uk – will remain one of the best ways to be found online.”


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