Topman has been forced to clear sexist t-shirts from its shelves after dozens of customers complained.
One t-shirt said: “Nice new girlfriend, what breed is she?”
The other was said to glamorise domestic violence by saying “I’m so sorry, but…” followed by a list of male excuses such as “you provoked me” and “I was drunk”.
Domestic abuse charity Tender said the t-shirt “appeared to be making light of the excuses made for domestic abuse”. ?Tender set up an online campaign and donation site to raise more money for domestic violence sufferers than the t-shirt made through sales.
The campaign went viral and spread to Facebook, prompting public support.
One shopper posted on the chain’s website: “Apparently Topman think domestic violence makes a hilarious t-shirt slogan.”
Another wrote: “Let’s glamorise domestic violence, shall we? Topman you should be ashamed of yourselves.
The chief executive of domestic violence charity Refuge said: “It is an outrage that such offensive t-shirts were put on sale. Domestic violence takes the lives of two women a week and it is no laughing matter.
“These t-shirts perpetuate ignorance and misunderstanding. Shame on Topman."
Topman is part of Arcadia Group, owned by Sir Philip Green, which has 2,500 stores including Topshop, Miss Selfridge, BHS and Evans.
?Topshop is set to open a store in South Yarra, Melbourne, this December, following Australia’s phenomenal response to Spanish label Zara.
A statement from the company responded: “We have received some negative feedback regarding two of our printed t-shirts.
“Whilst we would like to stress that these t-shirts were meant to be light hearted and carried no serious meaning we have made the decision to remove these from store and on-line as soon as possible.
“We would like to apologise to those who may have been offended by these designs.”
A spokesperson for Tender said: "We are really pleased that Topman have taken notice of our campaign and have responded positively by removing these T-shirts from sale and we would like to thank them for that.
"We are in touch with them and have offered them the opportunity to support Tender's preventative work and to attend a training course about abuse."