Since the tables are turning on the men in the love department in February, with women’s leap year proposals and all, why shouldn’t they preen as a woman would, too?

This salon specialises in all-male waxing, everything from back to sack. “Historically a sign of masculinity, in modern times body hair is becoming a nuisance for many men,” the Brazilian Waxing Studio insists. Like the idea or not, visit the studio’s website. The naked bear pictures are hilarious.

Web: brazilianwaxingstudio.co.uk

Address: 8 Kingsway, WC2B 6AA

Tube: Holborn