New York Fashion Week always attracts the snappily dressed and hip of the world to mingle with photographers, celebrities and bloggers, whilst they strut about in their finery.

Many scoff at fashion, lots of people love it, and some just don’t ‘get it’. Trying to get to the beating heart of fashion, Jimmy Kimmel has presented another hilarious and slightly cringe-worthy edition of “Lie Witness News”.

The idea is a simple one: Interview Fashion Week attendees about couture designers who in reality don’t exist. Then watch as these so-called fashion lovers, at the risk of appearing ignorant, lie through their teeth about how much they just love these fictitious designers and their styles. 

This video follows hot on the heels of Kimmel’s other recent viral masterpiece, revealing himself as the creator of the “epic twerking fail” video. 


Image via Getty