The song, ‘The Life Organic’ penned by the ‘Bondi Hipsters’, Christiaan Van Vuuren and Nick Boshier, whose cult videos following the misadventures of Dom and Adrian –two young guys trying to get their ‘heaps eclectic’ fashion label off the ground – have taken the world by storm.

In the video, Dom and Adrian are seen frolicking along Bondi beach in mirror shades and too-small clothing, and sitting in their house, strewn with empty beer bottles, singing such verses as “fuck carbs, fuck fats, fuck calories, I snack on fucking celery. And on the weekends I just don’t eat cos I’m smashing lines off the toilet seats.”

So what is a Bondi Hipster, exactly? According to Van Vuuren, it’s one part emo, one part hobo and two parts hipster”.

He reveals the inspiration behind his mini clips in an interview with
“The humour of our series started out by pointing out the ridiculous contradictions in the hipster’s social conscience and attitude towards life…  A lot of the hipster ideals clash in the sense that they would love to help the world, but only when it doesn’t hold them back or stop them from doing what they want to do. It’s a selfish sense of “I make the world a better place”… But our web episodes have grown from that, to being a story about two guys that now verge on being sociopaths.”

Van Vuuren also talks of a “slow burner hipster epidemic”.

He says: “First sightings of hipsters in Bondi date back as long ago as late 2008, but in those early stages of infection, little was known about the contagious nature of this disease.