We do. Or at least the good people at the chocolate maker Nestle do.

What with this being Breast Cancer Awareness Month, Nestlé Fitness has launched a new Bra Cam video campaign to raise awareness about the leading cancer in women globally.

By fitting out a volunteer, Eloise Oliver, with a bright pink bra-top embedded with a hidden camera captured the wandering eyes of men and women alike as Oliver goes about her day and ends with a call to action: ‘Your breasts are checked out every day. So when was the last time you checked your own?

Nestle’s Nicolas Guillon says, “The new video was launched as part of the company’s annual Pink Ribbon commitment to build awareness about breast cancer and to raise funds in partnership with local charities in more than 20 communities where Nestlé Fitness operates,”

Wanna see? Here you go.