Guitar Hero has been axed by maker Activision after a drastic decline in profits from the wannabe-guitarist’s video game.
Analysts are predicting that with the death of cult game Guitar Hero, music games have passed their heydey.
Eric Hirshberg, Activision chief executive said: “We simply cannot make these games profitable based on current economics.”
A number of reason have been suggested for the death of Guitar Hero.
- Licensing songs is really expensive and many Guiar Hero players downloaded tracks illegally rather than paying for them.
- Once people bought the boxed game and plastic guitar, there was little need to buy anything else. Michael Pachter, Wedbush Morgan video-game business analyst, told Associated Press. “It’s much like Wii Fit. Once you have it, you don’t need to buy another one.”
- When Rock Band was launched in 2007 it’s full band set-up eclipsed Guitar Hero. However, Rock Band is also struggling.
- There are so many version of Guitar Hero (Guitar Hero: Rock the 80s, Guitar Hero: World Tour and Guitar Hero: Metallica etc) as well a s a general glut of music games and people just got sick of them.
Activision’s DJ Hero is apparently also in decline. A on the official DJ Hero website said that downloadable content for that game will be endin
“We will release the previously announced DLC track and mix packs for February, but – unfortunately, we will not be able to release new DLC packs beyond what we already have,” the DJ Hero statement said.
Activision will now concentrate on its Call Of Duty titles.
Heidi Klum plays Guitar Hero