Western Bulldogs coach Rodney Eade has lured Paul Williams to his AFL club for a second time, this time as an assistant coach.

The Bulldogs have announced Williams would be primarily in charge of the forward line, replacing Wayne Campbell who recently left the kennel for Richmond.

Williams’ two-season signing reunites him with Eade but at a different club.

Eade previously lured him to play for Sydney after the 2000 season, ending Williams’ decade playing at Collingwood.

Williams, who played 306 games for the Magpies and Swans from 1991-2006, has spent the past two seasons as an assistant coach at Melbourne, where he was in charge of the midfield.

Eade said Williams offered the Bulldogs a great work ethic and knowledge of the game.