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On April 7, The Big Issue will celebrate 200 million sales in Britain.

In almost 25 years since its founding, the magazine has changed the publishing landscape and the lives of thousands and thousands of people, working on the simple ‘A hand up, not a hand out’ mantra.

The Big Issue is not a charity, it is not a governmental agency, yet in that time it has allowed the poorest in Britain to earn more than £100 million. Without The Big Issue that huge figure would have had to come from begging, crime or the Exchequer. It is calculated that this money has resulted in an additional return for society of almost £500 million. This is through a simple business solution to a societal problem.

“We’re so proud to be able to mark this occasion,” says editor Paul McNamee. “When John Bird established The Big Issue in 1991 he wanted to offer the poorest in society a means to earn their own living, to work their way back up from the bottom, to see a future. John always thinks big but I don’t think even he would have seen 200 million sales. We’re delighted to be here, to be a print title that is putting on sales as others decline and to remain a vital force for the men and women who want to earn but have seen normal life close down.”

Big Issue MD, Russell Blackman added: ''200 million copies sold is an incredible land mark and testament to all the vendors that have stood out there, in any weather, running their own micro-enterprises with a sense of dignity. The social impact that has been created by these sales is profound.’'

To mark the date, The Big Issue has teamed up with prolific street artist Ben Eine, one of Britain’s best urban artists, to create  an exclusive cover using his unique lettering style. There will be three Big Issue covers to collect.

 

 

 


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The Big Issue celebrates 200 million sales
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