The fashion brand’s boss Michael Jeffries employs models to work as stewards aboard his private jet, a US court heard in a lawsuit against Jeffries.

CEO Jeffries wants his employees to adhere to “aircraft standards” and the detailed company manual that states they should be clean shaven, wear boxers,  jeans, flip flops and gloves while working on the CEO’s’ jet.

Former pilot, Michael Stephen Bustin, is attempting to sue for age discrimination. The 55-year-old claims he was replaced by a younger employee. The lawsuit was filed in 2010 by Bustin.

The brand’s daring model image has been a successful business move to date. Stores across the world have attractive topless male models outside their doors. Apparently, between 1995 and 2008 the store’s net profits shot up. However, the store hasn’t done as well post economic crash; their profits are expected to drop by 10 percent during the second half of 2012.

The store came under fire in the UK in 2009, when Riam Dean took the company to an employment tribunal. Dean claimed she was made to work in the stock room of the London store, as she has disfigured arm, not a suitable look to work on the shop floor. Dean gained £8,000 in damages for unlawful harassment.

Picture: Getty.