BP has bought up search terms like ‘oil spill’, ‘oil leak’ and ‘Gulf spill’ to direct users to its official website, costing the company $10,000 per day, according to analysts.
If you’re looking for information on the oil leak that is devastating US coastlines you’ll be hard pushed not to bring up BP.com/OilSpillResponse as your top search result, whether you’re using Google, Yahoo or Bing.
This means it’s now easy to ‘Learn more about how BP is helping.’
BP claim that paying to be ranked top of any searches is purely in our interest. “The reason we’ve been doing this is to make information on the leak more accessible, so it’s easier to find key information,” claims a spokesperson.
“We’re paying Google a lot of money to make sure you only have access to the best possible info on the oil spill: our info.”
“Proud to announce we’ve partnered with Google to turn the Information Superhighway into a Corporate Bus Route”.
“We bought google, bing gave 100k to help. Come on yahoo! Buy $100,000 worth of free “bp cares” t-shirts!”
BP is none to happy about the mock feed, prompting US comic Jimmy Fallon to quip:
“BP wants Twitter to shut down a fake BP account that is mocking the oil company. In response, Twitter wants BP to shut down the oil leak that’s ruining the ocean.”
Tags: Deepwater Horizon oil spill, BP oil spill, Florida, environmental impact, US oil spill, British Petroleum