The comical cartoon advert depicts the Kardashians bound and gagged in the boot of a car driven by Paris Hilton, and reads: “Leave your worries behind with Figo’s extra-large boot”.
Paris Hilton is shown winking from the driver’s seat with the three busty brunettes stuffed in the boot looking not at all amused.
The ad was created by Indian ad agency JWT India who claim it was never intended to be used in paid media, reports
The agency parent group WWP and Ford have both issued a formal apology.
“We deeply regret this incident and agree with our agency partners that it should never have happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners”.