Chris Brown got a bad reputation after he assaulted his mega-star girlfriend at the time, Rihanna, in 2009.
Toronto-based website AUX created the app called ‘Brownout,’ which works on Google Chrome and blocks all Chris Brown articles, news, pictures and mentions of the singer.
Producer Sam Sutherland from AUX said to CBS Local: “If he wants to get a tattoo on his neck that kind of looks like Rihanna we are going to write about it. But at some point, it reaches Chris Brown idiocy saturation,” he said.
“All we had to do is build a frame where it recognises the word and ignores it and literally erases it. You can see everything except his name and his face.”
This is not the only boycotting app the website has created. Last year they launched ‘Nickleback,’ which works on the same principle, but instead eliminates the band name ‘Nickleback’ from a users’ browser.
The NME reported: “On Saturday (September 15), shoppers in HMV stories reported that copies of Brown’s latest album ‘Fortune’ has been had defaced with advisory labels warning people not to buy the LP because he “beats women”.
A spokesperson from HMV said the stunt may have unintentionally given Chris Brown free advertising.
“I guess they got their point across pretty effectively – with widespread coverage around the world, though, by the same token, quite a few more people now know there’s a new Chris Brown album out,” reported NME.
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