Jamie Oliver’s 30-Minute Meals has broken the record for the fastest selling non-fiction book in a ten week period.
Selling 735,000 copies in just over two months the cook book smashed the previous record held by comedian Peter Kay’s memoir The Sound of Laughter which sold 483,000 in a ten week period in 2006.
With 30-Minute Meals expected to sell strongly up to Christmas, Jamie Oliver could be in line to knock fellow TV chef Delia Smith off the top bestselling spot. Her book How To Cook (Book 1), released in 1998 television sold over one million copies becoming the bestselling nonfiction hardback of all time.
The past week has been the biggest for sales so far, with 110,000 copies bought, according to official figures compiled by The Bookseller.
Jamie’s 30-Minute Meals features 50 recipes for quick three-course dinners and coincided with a TV series of the same name for Channel 4.
Tom Tivnan, features editor of The Bookseller magazine, said: “It really is quite phenomenal to have sales like that when the TV series is finished and the book has been out a few weeks.
“I am pretty sure it will go on to be the biggest selling cookbook ever.”