London is the most talked about travel destination on Twitter, according to new research from London & Partners, the Mayor of London’s official promotional company.
The data, which has been released to coincide with the launch of a campaign celebrating ‘Fans’ of the city, reveals the words ‘London’ and ‘travel’ were tweeted together more than 630,000 times in 2015, which is 200,000 more than the next most popular cities, Paris, New York, Rome and Tokyo.
In fact, the word London on its own was tweeted more than 81 million times in 2015, which is more than Sydney, Tokyo and Rome combined.
Some of the top words used in association with London include, ‘art’, ‘travel’ and ‘fashion.’
Mayor of London, Boris Johnson said: “With our unbeatable cultural attractions, outstanding dining and top notch shopping, it’s no wonder that London is the most talked about travel destination on social media. Even better, this online chatter is translating into record breaking visitor numbers and our museums, galleries and other attractions continue to top the charts. With another fantastic year of world-class events in store, we look forward to welcoming even more fans of London throughout the coming months and the years ahead.”