One of TfL’s top priorities is to reduce the number of people killed or seriously injured on London’s roads by 40% by 2020.
Recently, the Mayor and TfL published six commitments that are guiding initiatives to deliver this, and action is being taken to prioritise the safety of the most vulnerable road users: pedestrians, cyclists and motorcyclists.
A new TV campaign in the pipeline aims to generate understanding and respect between all road users, asking them to reconsider their attitudes and ‘share the road’.
In the advert, the narrator walks through London’s streets and asks why all road users; pedestrians, cyclists and drivers, momentarily get so angry with one another on the capital’s streets.
It’ll be on our screens during the next five weeks, and if you want to tweet about it, use the hashtag #sharetheroad.
Leon Daniels, Managing Director Surface Transport at Transport for London, said: “Reducing casualties among all road users is a top priority for TfL and the Mayor. However, behaviour on the road won’t change unless the needs of all road users is understood and respected by each other.”
Image credit: Thinkstock
