The thought of having someone else pick out clothes for you can seem either brilliant or utterly terrifying, writes Clare Vooght. But, if you hate the weekend trudge around central London shops, it’s worth trying personal shopping.
First, some basic principles. Most high street personal shopping appointments are free and you specify what you want when you book. Then when you go in and let
a style adviser tell you what works for you and, frankly, what doesn’t as you pick out an item, outfit or new wardrobe.
Topshop, Oxford Circus
This is definitely one for the fad-conscious, as customers get dressed in any of four of the season’s trends. This autumn/winter, they’re focusing on New Mod (androgynous and tailored), Prim and Polished (vintage-inspired), Glam Underground (1970s brash) and Bavaria (folky, furry and warm). My personal shopper brings me a selection from New Mod and Prim and Polished – some more flattering than others – then I choose the ones I like best. I finish with clothes that I wouldn’t have picked myself (pointy silver heels and some hot pink trousers) but some of them, I’d have bought (floral top with a Peter Pan collar).