The owner of 2nd Avenue Deli said he felt “vindicated” after beating back a challenge over its cardiac-themed recipes.
Manhattan judge Paul Engelmayer settled the matter over the coronary-inducing sarnie, which contains half-a-pound of Corned Beef, Pastrami, and Turkey or Salami between two slabs of potato pancake, or latke.
He said there was no confusing the two places – a “Manhattan kosher deli selling latke-based sandwiches and a medically-themed Las Vegas restaurant selling ‘gluttonous’ cheeseburgers”.
You might think the Heart Attack Grill, whose slogan is ‘Taste Worth Dying For’, is at no risk of being shown up, especially since a customer actually had a heart attack while eating its ‘Triple Bypass Burger’ earlier this year.
The 2nd Avenue Deli may wish for the same notoriety now since it has also won the right to sell its own ‘Triple Bypass’ which is said to contain “everything but the kitchen sink”.
The 2nd Avenue Deli owner Jeremy Lebewohl said “We feel that we’ve been vindicated. We’re doing what we’ve always done, what we do best, selling sandwiches.”