The store says the Glazed Donut Breakfast Sandwich clocks in at 360 calories (1506kJ), which they claim is less than the turkey sausage sandwich they already offer and, yet, there seems something so perverse about serving bacon and eggs inside what is, essentially, a Krispy Kreme.
The new sandwich was announced to coincide with ‘National Donut Day’ (which is a thing that could only ever exist in the United States) after reportedly being well received on trial runs in the state of Massachusetts.
And yet, keep in mind dear reader/s, the new glazed doughnut sandwich is part of what the company is calling its ‘better-for-you’ offerings. Better for you than what, I ask, lard covered in MSG and dipped in saturated fat?
Companies like Dunkin’ Donuts and, another repeat calorie culprit Taco Bell, have all claimed to be making their menus healthier – a move which has less to do with a concern for their customers health as it does with following popular food trends and thus increasing profits – yet how can eating breakfast in a doughnut be good for one?
While a study by the Hudson Institute found that lower calorie options were a key indicator of growth at restaurant chains between 2006 and 2011 and was thus a concern for customers, it is also clear that these companies know that over indulgent meals will still sell in large quantities.
Taco Bell’s angina-inducing, artery clogging Doritos Locos Tacos were lauded by the company as a great success. Indeed Taco Bell said they were the most successful product they’d ever had.
For those of you not aware of quite what Doritos Locos Tacos are, they are basically deep fried tacos served in a shell made from Nacho Cheese flavoured Dorito corn chips.
I’ve been known to enjoy the odd Bacon and Egg McMuffin on rare occasions, usually nursing an alcohol related headache, but the concept of eating that wrapped in a doughnut is… horrifying.
It’s vaguely reminiscent of this scene from The Simpsons, who have been lampooning America’s fascination with high calorie fast foods for longer than some of us have been alive:
Image: Huffington Post