Taking over the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails into weird and wonderful creations for shoppers to taste, touch and smell.

Expect an assault on the senses with everything from alcoholic bubbles and perfumes to infused candy floss and cocktail dib dabs to Smith & Sinclair’s trademark cocktail pastilles. Expect extra events at night, hosting panel discussions with leading influencers, workshops and more.

This ultimate adult pop-up is free to enter every day from November 17 to December 24, with ticketed night time events.

For more information on Smith & Sinclair www.smithandsinclair.co.uk