A report by the Conservative Party on the London Assembly said £136m of sponsorship could mean fares were frozen for a year and £204m would cap rises at inflation for the next three years.
Transport for London (TfL) said the cost of of changing maps and signs made a deal of that kind unfeasible reports The BBC.
Untapped Resource: Bearing Down On Fares Through Sponsorship, claimed a poll of 531 Londoners showed 82% supported more sponsorship across public transport
London Mayor Boris Johnson would have the power to agree such a policy but has already ruled out renaming stations.
Gareth Bacon, the report’s author said: “TfL is well behind the curve on this one.
“We have the potential to command tens, if not hundreds of millions of pounds through sponsorship deals on stations, lines, trains and bus routes.
“Sponsorship is already used on metro systems across the word in places like Madrid, Dubai and New York. TfL must follow in these footsteps if London’s transport network is to remain as one of the best too.”
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