how big the city is, yet how small- minded some – and only some, I hasten to add – of its residents can be.

London’s best-kept secret is that the world’s only global rum ambassador lives here, which I suppose in many respects is a rather random profession, even for London!

When I want to chill out I like nothing better than relaxing at home watching movies.

The most interesting person I’ve met was Samuel L Jackson, because he just oozes confidence.

My favourite place for a drink is Cottons Rhum Shack, Camden. It’s arguably the best bar and restaurant in London for a rum punch.

For when you’re hungover in London a good old English breakfast is good. Crouch End is my favourite breakfast hangout.

What gets me up in the morning is the end of my sleep. I’m lucky enough to be the boss so I wake up when I’ve finished sleeping. There’s no alarm clocks.

What’s the first thing you think of in the morning? What did I do last night? And who did I do it with?

My perfect weekend begins with basketball in the park with friends, then some beers and lunch, watching football in the afternoon, a steak in the evening at Hawksmoor or Gaucho’s – and then it’s PARTY TIME!

The last naughty thing I did was using social media and my notoriety to convince people I had created a rum-flavoured vodka last April Fool’s Day.

I had a few thousand people that wanted samples, although it didn’t exist. You can probably tell I’m not the biggest vodka fan and people thought I’d sold out and gone over to the dark side!

Five words that sum up London … multi-cultural, unpredictable, diverse, entertaining, home.

Oct 13-14, London’s ExCel Centre, E16 1XL


Photos: Victoria Stewart