The ad trashes Apple’s competitors, IBM, for their dour, dreary and unexciting offerings, which need reams of instructions and more than likely to slime all over anything you try to do when it crashes.
It embodies the image that Jobs portrayed of Apple as the exciting user-friendly and, above all, fun rival to then IBM, the biggest computer firm in the world, and latterly Microsoft.
The lyrics in the four minute video, which is soundtracked by the Ray Parker song from the hit Eighties movie, have been changed, and feature such lines as “If there’s something strange stinking up your desk, who you gonna call? Blulesbusters”.
The video was only shown to Apple employees at the time at a sales conference.
Check out the video below:
