London, yes? However, the folk at TripAdvisor think differently. They devised an algorithm and came up with this.

Marrakech claimed the number one spot for the first time, while Siem Reap in Cambodia jumped up to second in the rankings. Istanbul, Hanoi and Prague completed the world top five list.

Rome, named runner up in the awards last year, dropped five places to seventh, while New York, the best rated US destination, failed to make the top 10 for the second year running. 

London slipped down from third to sixth place, although the UK capital does have the honour of being one of only three destinations to have retained a top ten ranking in the awards five years in a row. 

Of the top 10, Hanoi offers the cheapest hotel value with average summer room rates at less than £30 a night – one sixth of the price of an average room over the same period in London (£162.25).

The full top 10 were:

1. Marrakech 

2. Siem Reap 

3. Istanbul

4. Hanoi 

5. Prague 

6. London

7. Rome

8. Buenos Aires

9. Paris

10. Cape Town

The awards also revealed the UK’s best rated destinations. It was a great year for smaller UK destinations with Llandudno, Torquay, Blackpool and Keswick all named in the top 10. 

Llandudno and Torquay placed in the UK’s top five taking third and fourth place respectively, beating Liverpool, Belfast and York. Keswick, a market town in the Lake District, is a newcomer to the top 10 this year and ranks ninth place, beating Glasgow.

Among the top 10 UK destinations, Blackpool offers the cheapest hotel rooms with £76.21 as the average summer rate – less than half the price of a comparable hotel room in London. 

The Top 10 UK destinations were:


2. Edinburgh

3. Llandudno

4. Torquay   

5. Liverpool

6. Blackpool

7.  Belfast

8. York

9. Keswick

10. Glasgow