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A new survey has revealed what British shoppers hate most about the high street experience.

10,000 people in the UK were asked what really gets their goat about high street shopping – with queues, misleading deals and cramped stores taking the top spots.

42% of participants disproved a Great British stereotype, citing queues as their ultimate annoyance when it came to high street shopping – while deceptive offers came in second at 37%.

Cramped shops scooped a substantial 36% of the vote, with almost half of 18-24 year-olds claiming they were a nuisance.

While one resounding outcome of the survey by Sinso Retail Support saw Brits lay blame on their fellow shoppers, with 34% of participants citing other customers as their biggest gripe.

Misleading offers (37%) and poor access (20%) also come under fire, with the former proving especially unpopular with 35-44 year-olds.

38% of over-65s revealed that poor access annoyed them most about the high-street shopping experience, with some retailers failing to accommodate the needs of older customers.

Across the counter, team training showed plenty of room for improvement – with aggressive salespeople (35%) and poorly informed staff (25%) scoring highly in the study.

Earlier this month, the BBC reported a government defeat, as an overhaul on Sunday trading laws was rejected by MPs.

Despite that, 17% of participants said limited opening hours were among their biggest high street headaches.

When it comes to products, Brits aren’t willing to settle – citing low stock levels (25%), poor product quality (18%) and mislabelled products (16%) as a few of their high street deal-breakers.

A fifth of men surveyed said poor quality products drove them mad, while women considered a poor product selection one of the cardinal retail sins.

Ugly product displays scooped 11% of the overall vote, with a sizeable 17% of British men expressing their disdain for shoddy displays.

A number of respondents shed light on the disadvantages of high street shopping when compared with the online experience – highlighting the extra time and expense, and limited product choice as a few of the comparative shortcomings.

0.4% of voters declared “high-street chuggers” as the worst part of the shopping experience.


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Revealed: what drives the UK’s high street mad
Digital Mag

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