It’s easy to mock those who’ve found fame – or at least critical attention – so soon into their career. Style over substance. A product rather than artists. It’s even easier to do this with Haim, the photogenic siblings from the sunny climes of La-La Land, tans and sunnies in place, who swept to the top of the BBC’s Sound Of 2013 poll. But check out last autumn’s single Don’t Save Me for proof of their merits.
A chart-smashing, impossibly infectious slice of pop, it embodied all of Haim’s talents in one – it had that indie-folk-rock vibe, plenty of pop stylings and a touch of an R‘n’B vibe to its rhythm – and it silenced any critics. It was the sort of song that captured the Radio 1 teen crowd as much as it did the XFM musos.
Haim have been playing together and in other groups for many years, counting Californian all-girl group the Valli Girls and The Strokes’ frontman Julian Casablancas’ solo tour among their numerous pre-Haim projects. It was coming together under their familial banner, however, that saw their talents coalesce.
Since their triumph on the ‘Sound Of’ poll, their star has risen exponentially. They’ve a debut album in the works for later this year, one of 2013’s most hotly anticipated, and after this small show on the banks of the Thames, they’ll be back in London for an even bigger show at Koko next month. Get in at the start!
Heaven, WC2N 6NG
April 24 | Doors at 7pm | £10
Tube | Embankment