Overview: Although it does have modern comforts – TV, wifi, private bathroom, room service, complimentary breakfast – it doesn’t have any of the fancy extras, which means guests aren’t paying for facilities they’re not going to use.
Plus, Iceland is an adventure playground, so you’re hardly going to spend much time in your room.
Wow factor: It’s in a prime location, on one of the most sought-after streets in Reykjavik. Situated on the corner of two streets, opposite the city’s main landmark, Hallgrim’s Church, there’s also a convenience store close by.
The hotel is less than a 10-minute walk from the city centre, and all the attractions – galleries, restaurants, museums, clubs, etc. – on offer.
Rooms: Standard, if a little small, with private ensuite.
Bill please: Doubles from £108pn.
101 Reykjavik, Iceland
Fly direct from Gatwick to Reykjavik Keflavik from £148 return with Iceland Express (icelandexpress.com)