Rupert Murdoch launched iPad-only publication The Daily in the US this week.
Murdoch’s News Corp have sunk $30 million into The Daily which will be available to users for a weekly subscription of $0.99.
With content that includes features, news, and touchscreen-friendly interactive graphics and videos, it will be the first subscription product available through Apple’s iTunes store, solely for the iPad.
After cocking up with MySpace, which Murdoch bought in 2005 before the music sharing site failed to live up to it’s supposed revenue-generating promise, the media tycoon has set his sights on the new generation of electronic and mobile devices to make some serious dosh for News Corp.
And Murdoch’s clearly confident that Apple’s iPad could help inject some new life into the ailing newspaper industry.
Speaking at The Daily launch in New York, Murdoch said: “We can and must make the business of news gathering and editing viable again.”
“We’re entering a remarkable age of innovation and digital renaissance”.
The launch highlights the problems traditional media companies have in adapting to the digital age when everything is up for grabs for free on the web.
In June last year Murdoch introduced a paywall for his The Times and Sunday Times newspapers but the jury is still out over whether this move has been successful or not.