However, Veet seems to have done just that with a new advert, which suggests to girls that even having a slightly-stubbly leg will make your man think you are ‘dude-like’.

The ad, which shows a sleepy man getting a shock when he realises the lady he went to bed with is actually a man (clever, yeah?), finishes by reminding girls not to ‘risk dudeness’, and that they can be ‘womanly around the clock’.

The comments below the YouTube video include comments from women such as ‘You should be utterly ashamed of yourselves, Veet’, ‘Veet, you seriously fucked up’  and, er, ‘Fuck you, Veet. You can suck the dick that I just grew – from having hairy legs.’ Crivens!

Image credit: YouTube/Veet