Australia’s Vegemite is falling in the popularity polls, sliding from being Aussie’s fourth favourite brand to their tenth, according to a study of 2000 Australians conducted last month by Brand Asset Consulting.

Vegemite’s fall from favour is thought to be a result of Kraft’s less-than-popular launch of its iSnack 2.0 cheese spread. Yup, that’s really what it’s called. The name was the winning entry in a competition to name the new gastro delight, don’tcha know.

iSnack 2.0. Yum?

Are you still Team Vegemite or has living in the UK converted you to Marmite?