Never before has the subject of food been explored so powerfully, with a series of exhibits that align with the quirky and disruptive style of the studio’s approach with the ethos and values of a serious museum.
Through its exhibits and experiences the museum aims to showcase the most exciting elements of food. Fundamentally it will seek to change peoples’ lives by helping them consider what they eat and to spread knowledge around nutrition and health and to recognise its role in culture.
The studio focuses on multi-sensory appreciation of food and drink, acting as consultants to some of the world’s biggest food and drinks brands on new product development, promotional activity and other marketing initiatives for some of the world’s biggest companies.
“Around the world there are various museums devoted to specific items of food and drink, such as herrings and absinthe, but nowhere has an institution been created that seeks to embrace this crucial part of human existence,” said Harry Parr, partner of Bompas & Parr.
“This has long been an aspiration of the studio and we’re delighted to have been able to assemble a stellar cast to help us bring this to life. And where better than the spiritual home of London’s food culture?”
Keith Davis, MD of Borough Market, said: “We’re delighted to support the British Museum of Food. Our long heritage has seen the market’s traders embrace change over the centuries and it’s a fitting tribute to our culinary contribution to the nation that the first ever museum devoted to this necessity for life has found its first home at Borough Market.”
Opening for three months from 23 October at Borough Market the museum is looking for a permanent home, so fingers crossed it’s here to stay.